Keep It Up! is an online HIV risk reduction program for young men that informs and engages users with videos, interactive games, and real-world-inspired tools to help drive meaningful behavior change. Designed for scalability and optimized for mobile devices, the platform enables organizations to implement tailored versions of Keep It Up! with customizable content, branding, resources, and automated email reminders.

The implementer dashboard makes it easy for organizations to manage participant registration, monitor progress, and filter or download usage data. Integrated forums configured using Discourse allow users to engage in meaningful discussion. Organizations can also showcase their own services – such as counseling, HIV/STI testing, and other services – and request customized additions to the program’s content to meet the unique needs of their communities.